Is the new LG V30 worth getting excited about?

LG has launched their latest handset, the LG V30, at the IFA 2017 event in Berlin. Dubbed the “most perfect smartphone we’ve ever created” by LG President, Juno Cho, expectations for this handset are high.

At first glance, the V30 looks much like the LG G6. You’ll notice the top-notch OLED display with narrow bezels and the familiar curved edges. But look under the hood, and you’ll find some improvements.

LG V30 release

The camera is one of the best yet on a smartphone, and built-in features expand what you can do with the images and videos you capture. You also have an upgraded processor (Snapdragon 835) that gives you the freedom to use the HDR 10-ready display to its full potential.

Let’s dig a little deeper and see what LG has announced about its new flagship phone…

Video editing & photography

With the LG V30, LG wants to make it easy to take photos and videos of a professional standard. It’s why they asked/paid David Franco, a cinematographer known for his work on Game of Thrones, to publicly endorse the V30 at the phone’s launch.

In fact, the smartphone does have a superb 16-megapixel camera capable of taking wide-angle images. Plus, the camera has a f/1.6 aperture lens. The wide aperture lets the phone take in more light and produce crystal clear shots even in darker settings.

The fun doesn’t end there. LG has added a selection of cool features to give you more freedom to edit the feel and atmosphere of your masterpieces. For example, a function called ‘point zoom’ lets you zoom in and out while filming in a way that doesn’t feel jarring and amateurish. Meanwhile, ‘cine effect’ lets you overlay your videos with colour filters to create a particular atmosphere.

Voice activated technology

Ever since the rumours spread that Google was to drop HTC to partner with LG for manufacturing the Pixel 2, we’ve known that LG and Google have a bit of thing going on. So, it’s not surprising that the LG V30, like the LG G6, comes with Google Assistant.

What’s more interesting is that LG now integrates with more manufacturers of smart home appliances. The prospect of sending your kettle a voice command to boil from upstairs on your phone will delight home gadget fanatics. Very lazy, yet very impressive!

Another nice trick on the LG V30 is the ability to unlock your phone with your voice. Not only that, but you can decide which phrase to use when you do. So whether it’s ‘wakey wakey’ or something more dramatic like ‘thunderbirds are go’, you have the freedom to address your device how you wish.

Power & battery life

LG has given some thought to power and efficiency. They’re hoping the high-resolution display will appeal to VR gamers using smartphone-ready headsets.

The Snapdragon 835 processor should be more than capable of powering VR content streaming. Phones such as the OnePlus 5 already have this processor and have proven it to be a super-fast system that lets you run several games at once.

What’s more, the LG V30 has an upgraded power-saving mode to help you get more out of a full battery. That said, LG has a good track record of long-lasting batteries, so we expect them to deliver on this front.

Designed with durability in mind

The entire smartphone is enclosed in Gorilla Glass 5, a (somewhat) shatterproof glass that will survive most drops. Under the glass, you have an aluminium frame that further protects the phone from harm. The LG V30 is also water resistant, so a quick drop in the washing up bowl won’t be anything to worry about.

Colours available: LG V30

LG V30 colours: Aurora Black / Cloud Silver / Moroccan Blue / Lavender Violet (left to right)

Is the LG V30 worth getting excited about?

On first impressions, yes – the LG V30 is well-designed, and plenty of thought has gone into how people want to interact with their handsets.

The user interface is clean and simple. The addition of a ‘floating bar’, a multitasking bar that offers shortcuts to other apps, makes it easy to do several things at once. The bar will activate by the tap of an icon at the edge of your screen, and you can move it anywhere on your display. The ease of navigation along with the lasting battery and solid design shows LG is striving to make life easy for their customers.

Of course, the addition of funky add-ons will put a smile on a lot of faces. If you’re a creative who’s into photography and video production, then this phone will reduce your reliance on recording equipment. Likewise, if you’re a gamer who wants to use your smartphone for VR, the LG V30 will meet your requirements.

Expected to retail at £699, it looks like the V30 will compete directly with the likes of Samsung’s Galaxy series and the soon-to-be-released iPhone 8.