All About The iPhone Red
Apple recently announced that they would be releasing both the iPhone 7 and the iPhone 7 Plus the iPhone Red Special Edition. The phones will have a vibrant aluminium finish to show recognition to the partnership between them and (RED). Enabling customers to contribute to the Global Fund via sales, they became available in-store and online on March 24th, 2017. A portion of the sales will go towards its relief operations in Africa. The phones will be available in 128GB and 256GB sizes, starting at £699.00.
Apple and the fight against AIDs
For ten years, Apple has supported this charity who provide counselling. Even testing and medication that prevents HIV transmission from a mother to her unborn child. To date, Apple has sold over $130 million worth of (RED) products. The iPhone 7 and iPhone 7 Plus are the latest to help towards bringing the world closer to an AIDs-free generation. Previous products they have sold include the Beats Solo3 wireless headphones, the Beats Pill+ portable speaker and the iPhone 7 Smart Battery Case. They describe this offering as the ‘biggest Product (RED) offering to date’ by Tim Cook, CEO of Apple itself.
Bono originally founded the charity from the band U2 and Bobby Shriver, an activist. RED is looking to combat AIDS, and hopefully, the money from these sales will help with this. Apple is the world’s largest corporate donor to the Global Fund. It makes total business sense to combine their global reach and the charity to provide access to life-saving medication for those who need it.
Just one US dollar can provide three days of life-saving medicine. With a portion of the sales going towards this. It will raise plenty of money to help these women and their unborn children. It should hopefully mean that fewer babies are born with HIV every day, even more HIV testing can be done in Sub-Saharan Africa. Teaching and educating people about the disease and providing them with care. These contributions will help people affected by HIV in countries such as Lesotho, Rwanda and Zambia.
The Sub-Saharan area of Africa is home to more than two-thirds of the world’s HIV-positive population. Plus one hundred percent of the money raised by (RED) goes directly towards Global Fund HIV/AIDS grants. With Apple having contributed more than $130 million themselves. (RED) has generated the Global Fund over $465 million since it was found way back in 2006.
The iPhone Red in China
While the special edition version of these phones has gone on sale in more than 40 countries. Apple’s Chinese language websites don’t mention the product or cause, basically just saying ‘now in red’ rather than talking about why the release of the special edition and what for. Whether it because they may consider the diseases taboo topics, no one’s sure but it’s not the only challenge Apple have faced in China. It is on offer as a colour option there instead of a product itself.
So if you want to show to everybody that you care about having a world free of AIDs, then this could be a good choice for you. Ultimately it is just a different coloured iPhone, but to many, it means a great deal more than just that.